Enquiry Form Conversion

Initial Project Scope

Find My Pet Original Brief
Research ---> Definition & Benchmarking ---> Design ---> Testing (prototypes)

Research

B2B Approach
  • B2B UX Strategy Doc
  • Preliminary User Research - (uncovering user needs)
  • Reflect on research and initial problem statement
B2C Approach
  • B2C UX Strategy Doc
  • Follow Up User Research - (understanding the market)

Definition & Benchmarking

  • Market segmentation
  • Data plotting - research findings
  • User Empathy maps
  • Taskflow, User Flow, Red Routes (post wireframing)

Design

  • Ideation
  • wireframing
  • Prototyping

Test

  • Usability Testing
  • Interactive Prototype